A/B Testing: Can you afford to ignore three-digit percent improvements?

Most analysts agree that Obama’s 2008 presidential campaign was won due to a series of successful A/B tests that helped improve voters’ perception of his candidacy. A/B testing has proven itself to be the ultimate tool for marketers looking to increase conversion rates and revenue. Low cost and easy to use, the optimization method has […]

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Best Practices for Back-to-school E-commerce Success

The Back-To-School (BTS) campaign is the second largest shopping season after Christmas. In the 4 to 8 weeks prior to start of classes, there will be more than $75 billions in sales, directly related to BTS. The majority – around 65%, will go towards apparel and electronics. 2016 is already a record year with an […]

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How Can Online Merchants Utilize Pokémon GO to Boost Sales

In less than a month, Pokémon Go has taken over the #1 spot as top-grossing game app. With more than 29 million players in the US alone, the game surpassed traditional platforms like Twitter and Facebook in the daily time spent. The question many are asking is: Is this a temporary fad or is the […]

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Check The Video-invite For The “How Pokémon GO Can Drive Sales” Webinar!

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What is Pokémon GO and Why You Should Care?

Pokémon GO is the hottest new app. In less than a week after its launch on July 6th, it became the top free and top grossing app on both Android and iOS. It also surpassed Facebook in daily time spent on the platform.  Pokémon GO is a location-based, augmented reality mobile game. It allows players […]

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The Role of SaaS in The Ecommerce Revolution

The decision to offer solutions and services as on premise vs. cloud-based is a vital one for today’s software vendors and so The MIT Enterprise Forum of Connecticut will be hosting a panel discussion entitled “ECommerce Revolution: Developing and Delivering Software-as-a-Service,” on May 31, in New Haven CT. Manish Chowdhary, GoECart CEO and Founder, is […]

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GoECart CEO to Speak at The 5th Annual BCNA Immigrant Heritage Week Awards

The Business Center for New Americans (BCNA) is celebrating its 5th Annual BCNA Immigrant Heritage Week Awards in New York City this week. On Friday, April 22, The BCNA will cap off the week with a breakfast, Presentation of the BCNA Immigrant Heritage Awards and a panel discussion entitled “Apps That Get You Started: Apps […]

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Opportunities for SMB Retail OmniChannel Success

Here’s some good news: Retailers that have successfully implemented omnichannel strategies can produce up to 30% more revenues through their e-business activities. Here’s some not so good news: today, customer loyalty may depend on omnichannel functionality: if you do not offer omnichannel services and functionality, a customer will quickly move on to someone who does. […]

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Tips for 2016 Success Multi-Channel Retailers Need To Know

The odds are that most merchants strained their operations during Black Friday, Cyber Monday and the entire holiday season. The growing number of distal distribution channels is certainly a contributing factor.  Now is a great time for merchants to do a root cause analysis of any sub-optimal performance they may have experienced, to prepare for […]

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Driving Loyalty and Revenue with Delivery Confirmation Email and Abandoned Shopping Cart Reminders

Send branded email messages in real time, keeping your customer informed of deliveries, abandoned shopping carts and more.   Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, and about 63% of that is potentially recoverable by savvy online retailers, according to a report by Business Intelligence. That’s quite […]

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