GoECart’s CEO, Manish Chowdhary, will be giving some valuable insights on “How To Quantumly Grow Your Ecommerce Business” at the 2012 E-Marketing and Technology Summit organized by the Hartford Business Journal. The Summit will be held on February 29th, 2012 in South Windsor, CT

If well planned and executed, an ecommerce re-platforming initiative can address the following requirements:

GoECart 360 was awarded the 2011 Silver Award from Connecticut Quality Improvement Award Partnership Inc. GoECart 360 is the only end-to-end SaaS Ecommerce and Order Management System(OMS). GoECart has won this distinguished CQIA honor for the eighth year in a row.

In honor of our successful integration with Avalara sales tax solution earlier this year, GoECart and Avalara are co-sponsoring the social event /mixer of this year’s Retailer Conference & Exhibition in San Diego, California.

GoECart’s CEO Manish Chowdhary was one of three panelists invited to speak at the “Lessons in Excellence Event” at the Housatonic University in Bridgeport, CT on February 22nd.

As all of the buzz about social media reaches new heights, GoECart received a “Strateg-e” Award at the Hartford Business Journal’s annual e-Marketing & Technology Summit for our use of social media in our ecommerce platform.

Online retailers are ramping up their businesses to take full advantage of the most important shopping season of the year. This is make or break time for many retailers and if you’re not well prepared, you could miss out on the year’s best sales and profit opportunity.

Over the last couple of years, Facebook has evolved from a college photo-sharing website to the leading social media platform for sales promotion, advertising, and interactive marketing. Facebook is growing at a very rapid pace and online retailers are looking for ways to leverage Facebook as a channel to expand their online presence and acquire more customers.

What is one of the most effective and most profitable online marketing channels for retailers? If you’re an online retailer and you do not know the answer to that question then this article is a must read. If you answered syndicating your products to “Google Product Search” then you are correct. Google Product Search is the number one online product comparison search engine (based on July 2010 rankings by CPC Strategy) and it does not charge any fees whatsoever. Most if not all serious online merchants are already taking advantage of this excellent sales channel. GoECart developed its Product Data Feeds Manager so you too can take full advantage of it, simply and easily.

As the holiday season continues to draw closer, retailers and wholesalers are in full planning mode. And even though it might be a little early for the holiday sales season to start, online traffic shows that the majority of Internet shoppers are beginning to do their research. According to the National Retail Federation, 40% of consumers plan to start their holiday shopping before Halloween.

Google Product Search, formerly known as Froogle and Google Base, is the leading comparison shopping engine for retail products launched by Google Inc. in 2002. Since then, Google Product Search has evolved into a highly competitive, free product search engine that allows ecommerce website owners to list their products so online shoppers can find them quickly and easily. And in some cases, products appear even within Google.com organic search results for highly competitive search terms.

Amazon Seller Central is a program offered by Amazon.com to enable retailers to sell merchandise within the Amazon.com marketplace. The basic process starts with a retailer placing their products (in over 25 categories ranging from books to electronics to sports & outdoors) into the Amazon.com marketplace from which a consumer can buy the goods. A consumer can check out with products from more than one retailer using the same universal shopping cart. Upon successful purchase, Amazon.com automatically distributes the orders to each retailer. The retailer is required to ship the product directly to the consumer and inform Amazon.com when items ship with associated shipping and tracking information. Amazon takes a percentage (between 8 to 20%) of the order as referral fee and pays the retailer for shipped orders at set intervals. This referral fee depends on the product category and is generally negotiated between the retailer and Amazon.com at the time of creating a new Seller Central Account.

GoECart’s CEO Manish Chowdhary was recently interviewed on the Greenwich Entrepreneurs radio program (news talk AM 1490 WGCH) on a range of ecommerce topics critical to merchants ecommerce success. Chowdhary touches on how merchants can leverage social media outlets such as FaceBook®, Twitter™, and LinkedIn® to enhance the success of their online business. He also talks about the importance of having an effective ecommerce strategy in today’s competitive-but-still-growing ecommerce markets.

Did you know that the latest version of GoECart provides merchants with a multitude of powerful new options for setting discounts and promotions? Indeed, you can now implement  a wide variety of new promotional strategies that are limited only by your imagination. In fact, all GoECart merchants can offer the same types of discounts seen on the leading retail sites like Amazon.com®, QVC®, and BestBuy®!

Target Prospects and Existing Customers in New and Exciting Ways

Many factors contribute to increasing online sales with your ecommerce website. The first step is attracting the right visitors. The second step is converting those visitors to paying customers. But how do you maximize conversions? Start by working on your website’s usability and customer shopping experience. Website usability and a positive shopping experience encourage sales and customer loyalty and significantly impact conversion rates. The following best practices for increasing conversions on your ecommerce website can easily fit into any marketing budget.