Flower Retailer Makes it Fun and Easy for Web Flower Buyers to See it. Send it. Smile.™
We are pleased to introduce you to the newest member of GoECart’s client family, flowerspot.com.
flowerspot.com is a sister company of the Native Floral Group, one of the largest fresh flower bouquet companies in the USA delivering over 100 million farm-fresh flowers a year. flowerspot.com leveraged the help of the our professional services team to achieve a fully customized ecommerce solution-with a slew of cool features- within their budget and in record time!
The site is already competing with the major online floral retailers and is a shining example of what can be achieved using GoECart’s Middle Market Solution and a bit of customization. Some highlights of the site include:
- A distinctive storefront design that features a product slide show on the home page, custom navigation, many holiday and seasonal promotional elements, multimedia (including video!), and much more
- Tips and advice for customers to care for and arrange flowers they purchase.
- A dynamic and highly personalized checkout process that lets customers choose bouquet order add-ons like vases, chocolates, teddy bears, etc. As customers choose the options they want, the product image is automatically updated to include the items being purchased!
- A super-intelligent delivery calendar that lets customer enter their zip code and choose a delivery date based the visitor’s zip and the nearest flowerspot.com warehouse
- Amazon.com-like social and viral marketing capabilities like the ability for customers to add a personalized greeting card to their order and/or free email event reminders
- A custom back-end vendor administration capability that lets flowerspot’s nationwide warehouse partners manage inventory and order fulfillment
- Tight back-end integration with FedEx Ship Manager API®, including: Shipping Rate Calculation , Service Selection, Label Generation and Address Verification
- Integration with other members of GoECart Thriving Partner Ecosystem™, including MaxMind® for intelligent auto-routing of time sensitive orders based on customer location, GeoTrust™ and McAfee Secure™ for security and compliance; ExactTarget® for email marketing; Omniture® and Google™ for web analytics; ShareThis® for social bookmarking, and others
- Automatic and intelligent routing of orders to appropriate warehouses based on inventory levels and customer delivery address
- Automatic, intelligent assignment of the best warehouse vendors using multiple delivery logic parameters, including zip code distance calculations
The site is also sure to get added attention because it utilizes GoECart’s Intelligent SEO™ capability that automatically optimizes web pages in the storefront for display in the major search engines like Google™, Yahoo!®, and Microsoft® Bing™
We encourage you to visit flowerspot.com at your earliest convenience. We’re sure that when you do, you’ll be just a few clicks away from joining their fast-growing base of customers who have already opted to “See it. Send it. Smile!”
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FlowerSpot.com recently added a buySAFE® seal to their site in order to show visitors that they are reliable, stable, and safe to do business with. By offering a 3-in-1 guarantee that covers purchase guarantee, identity theft protection, and lowest price guarantee, buySAFE® is able to boast figures like these:
- Up to 20% increase in website conversion (10.6% higher on average)
- 5 to 15% increase in repeat buyers (10.3% on average)
- Up to 40% increase in profits (Net profits normally increase by over 20%)
Once implemented, the buySAFE® seal appears neatly in the bottom-right corner and is always on the screen. With it, FlowerSpot.com boasts their commitment to excellence to their customers on the GoECart platform.