GoECart’s CEO, Manish Chowdhary, will be giving some valuable insights on “How To Quantumly Grow Your Ecommerce Business” at the 2012 E-Marketing and Technology Summit organized by the Hartford Business Journal. The Summit will be held on February 29th, 2012 in South Windsor, CT

Manish will be speaking about some key insights that e-retailers need to be aware of to face off competition and effectively expand their business in today’s economy. Some of the topics being covered will include:

• Implementing the best e-commerce technologies for your web store
• E-marketing with the latest techniques and strategies
• Competing effectively against the giants despite them having more resources
• Important strategies that will convert shoppers to buyers
• 10 ways to improve ROI
• Are you doing everything you can to show up high in search rankings?
• Six keys to an effective global e-commerce operation
• How to analyze and outsmart your Ecommerce competitors

The e-Marketing & Technology Summit serves to educate the business community on topics such as web design, search engine optimization, e-newsletter and social media through workshops led by the region’s marketing and technology leaders. To register for the event, please visit the event page here

Event Video

Amazon Seller Central is a program offered by Amazon.com to enable retailers to sell merchandise within the Amazon.com marketplace. The basic process starts with a retailer placing their products (in over 25 categories ranging from books to electronics to sports & outdoors) into the Amazon.com marketplace from which a consumer can buy the goods. A consumer can check out with products from more than one retailer using the same universal shopping cart. Upon successful purchase, Amazon.com automatically distributes the orders to each retailer. The retailer is required to ship the product directly to the consumer and inform Amazon.com when items ship with associated shipping and tracking information. Amazon takes a percentage (between 8 to 20%) of the order as referral fee and pays the retailer for shipped orders at set intervals. This referral fee depends on the product category and is generally negotiated between the retailer and Amazon.com at the time of creating a new Seller Central Account.

Last year consumers spent $24.5 billion on Amazon.com. This is precisely the reason why more online retailers are syndicating their products to Amazon.com. Merchants that list their products on Amazon.com benefit from Amazon’s investments in online marketing, search engine optimization (SEO) and loyalty of its millions of active customers. GoECart makes it very easy for merchants, belonging to any vertical industry, to put their products in front of tens of millions of Amazon customers who are ready to buy.

Fully Automated Two-Way Integration between GoECart and Amazon Seller Central

GoECart’s Amazon integration automates and integrates product management, inventory management, fulfillment and CRM. There is no longer the need to separately manage your Amazon store; GoECart automates the entire process.

Benefits of GoECart’s True End-to-End Amazon Channel Integration:

GoECart’s merchants now have the ability to market their products to millions of customers on Amazon.com

• Requires no programming or IT staff to implement
• Easy Product Setup and Maintenance
• Seamlessly synchronize products and inventory with Amazon, including product options by color, size, material, and other attributes.
• Automated Order Management
  • Automatic import of Amazon.com orders into your GoECart Solution
  • Send acknowledgement and fulfillment details from your GoECart Store to your Amazon storefront in real time
• Complete, End-to-End Web Services Integration
• Ability to sell in multiple categories ranging from electronics, apparel to sports and outdoors
• Accelerate time to market and eliminate all manual data entry work. Enjoy the benefits of full Amazon channel automation through GoECart.