If well planned and executed, an ecommerce re-platforming initiative can address the following requirements:

• Replace an approaching end-of-life ecommerce platform or shopping cart software that cannot be customized further; inconsistent and inefficient solution that is difficult to maintain and scale
• Replace custom code on top of existing or home-grown ecommerce platforms that makes upgrades difficult, costly and time-consuming
• Replace a plethora of poorly integrated point solutions like shopping cart, order management system, shipping software, CRM, Site Search etc. with a Complete All-In-One Ecommerce Suite
• Beat one or more of the following industry averages:
  • a. Average uptime for the top 50 website is 99.88%
  • b. Average conversion rate is 2 to 3%
  • c. Page loads, drop-off starts after 4 seconds
  • d. Average shopping cart abandonment rate is 59%
  • e. Multi-channel customers are 3 times more profitable
• Improve website reliability, availability, scalability and performance (RASP) especially during seasonal periods of high load
• Enhance site personalization and customer targeting capability
• Increase traffic thru better organic SEO rankings and SEM ROI
• Offload non-core activities like technology and infrastructure maintenance and operational issues that limit the ability to focus on strategic goals like revenue growth, customer acquisition and profitability
• Ensure quick response to rapidly evolving business needs and bringing new innovations to market
• Improve guided navigation or faceted search to help users find the product they were looking for through an intuitive interface even when there is abundant choice
• Improve ecommerce merchandising and marketing capability, shopping cart and checkout
• Provide a more efficient and integrated back office capabilities such as order management, processing, fulfillment , inventory management and CRM.
• Capitalize on the new and emerging social media and mobile ecommerce channels
• Advance multi-channel capabilities and support for international customers and online marketplaces like Amazon, eBay etc.
• Reduce costly hardware / software license, maintenance, and support agreements
• Improve site performance and uptime to avoid missing revenue opportunities
• Upgrade security and ecommerce regulatory compliance like PCI-DSS
• Understanding and aligning the interests of all the stakeholders (i.e. customers, trading partners, sales, marketing, finance, IT) is an essential part of a successful ecommerce re-platforming project.

As all of the buzz about social media reaches new heights, GoECart received a “Strateg-e” Award at the Hartford Business Journal’s annual e-Marketing & Technology Summit for our use of social media in our ecommerce platform.

The e-Marketing & Technology Summit serves to educate the business community on topics such as web design, search engine optimization, e-newsletter and social media through workshops led by the region’s marketing and technology leaders. The content is focused on leveraging e-solutions to positively impact business profits.

This year’s summit was held on February 18th at the Hilton Hotel in Hartford, CT.

GoECart’s CEO Manish Chowdhary along with marketing team members were on hand to receive a runner-up award for “Best Use of Social Media.” GoECart was one of four companies awarded for their use of social media and design at the summit. Connecticut Governor Mr. Dan Malloy was personally present to deliver the awards to the winners.

“The award is testament to GoECart’s dedication to provide online merchants with the latest and greatest social media tools that can help them to succeed with their ecommerce businesses. It was a thrill to be present at this year’s event to receive this award,” said Chowdhary.

The GoECart ecommerce platform integrates a wide variety of social media techniques, technologies, and viral marketing features that help merchants “go social” with their ecommerce endeavors. These include:

• Integration with FaceBook, Twitter, Google Buzz, Blogger, and others
• Customer product reviews and ratings
• The ability to easily add a blog (like this one!) to the storefront
• Really Simple Syndication (RSS) news feeds
• Social bookmarks
• Integration with social media sites like YouTube, Hulu, and MySpace TV
• Tell-A-Friend functionality
• Gift certificates, wish lists and favorites
• Much, much more

For more information about GoECart’s ecommerce platform and integrated social media features, see http://www.goecart.com/mm/ecommerce-social-networking-computing.aspx.

The Strateg-e Awards recognize companies currently utilizing technology in their businesses to produce more revenue. More information about the event is available on the event’s website at: http://www.hartfordbusiness.com/event/emarktech.

November 02, 2009

In line with GoECart’s desire to promote our brand in markets worldwide, the GoECart trademark has been certified for use by the Government of India’s Trade Marks Registry. GoECart is steadfast in its commitment to providing exemplary ecommerce solutions and world class customer service to new and existing clients across the globe.