Did you know that the latest version of GoECart provides merchants with a multitude of powerful new options for setting discounts and promotions? Indeed, you can now implement  a wide variety of new promotional strategies that are limited only by your imagination. In fact, all GoECart merchants can offer the same types of discounts seen on the leading retail sites like Amazon.com®, QVC®, and BestBuy®!

Target Prospects and Existing Customers in New and Exciting Ways

GoECart’s new enterprise-class discounts and promotions engine was designed to enable merchants to effectively target all three key customer segments:

• Lapsed buyers – These are customers who’ve purchased in the past, but haven’t done so within a given time frame. They’ve already demonstrated an affinity with the brand and need only to be offered an incentive to re-engage. For example, you might offer a simple one-time discount on their next purchase, whether it’s free shipping or a percent discount or dollar amount off of the order total.
• Loyalists – Loyalists are your tried and true customers. They are willing to purchase often and pay full price. This second group of customers has a high lifetime value due to their individual buying history. Enhance their affinity with the brand by offering them “insider” V.I.P. deals such as exclusive discounts and the opportunity to preview sale offerings.
• Brand Advocates – Even though they tend to purchase lower cost items less frequently, the lifetime value of brand advocates equals or even surpasses loyalists— due to the word-of-mouth purchases they spur. Create offers that reward them for word-of-mouth activities such as posting reviews.

All of the following types of promotions and discounts are easily implemented through GoECart’s Administration Panel:

• Free gift(s)
• Free Shipping
• Discounts based on quantities purchased
• Set percentage discount Set dollar discount Save 10% on orders over $100
• Buy 1, Get the 2nd ______% off
• Buy 2, Get the 3rd ______% off
• Buy 3, Get the 4th ______% off
• Buy 1, Get the 2nd free

What’s more, discounts can be pared together, combined, or even tiered. For example, you can offer a free gift, free shipping, and a quantity discount for the same product.  Merchants can even choose to allow multiple uses of the same discount or only a one-time use.

Extend Merchandising Reach Via Social Media and Other Methods

GoECart also provides two very cool new features that empower retailers to reward key customers and affiliates and take their newly applied discounts and promotions even further:

1. Social Media Fans and Followers – Merchants can offer their Facebook, YouTube, and Twitter followers exclusive deals and track the success rate of those channels.
2. Affiliate Marketing Promoters – Merchants can offer their affiliates promotional or coupon codes to advertise exclusively on their sites or portals, enhancing the relationship between the merchant and their affiliates. GoECart solution is fully integrated with all the top affiliate networks like Commission Junction, Linkshare and Google Affiliate Network

It is important to note that all of these features are built right in to the GoECart platform.  No additional programming is needed, saving GoECart merchants thousands of dollars that would be otherwise required to implement these advanced merchandising solutions.